GWT: gTraffic Usage

I have Google stats activated for some of my websites including gTraffic the UK traffic Google map mashup. The site ticks over with fairly low stats of about 20 people a day (I salute you fellow traffic junkies). Occasionally when there is a bank weekend or a public holiday the stats jump to some fairly respectable figures. For example, there is a monday holiday coming up in the UK this weekend, check out the stats. Both spikes are holiday weekends:

gTraffic usage

This is interesting in all sorts of ways if you are into road traffic websites. Basically (and I can back this up from the commercial sites I have worked on), noone gives a hoot about the traffic on the road until they have to make a journey. Then they want to know if they are likely to get held up as the pack the kids into the 4×4 and make the journey down to Dover or north to the Lake District. For those of you who use gTraffic I thank you and have good holiday.

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